On the RED Team
Belvedere Vodka has joined forces with (RED)TM for (BELVEDERE)RED. Starting this coming holiday season, they’ll release a specially designed bottle, and half the proceeds from its sales will go to The Global Fund to Fight AIDS, Tuberculosis and Malaria. The partnership will be celebrated tomorrow night with a pre-Grammys event featuring a live performance by Usher (the celebrity ambassador for the initiative) and an installation by critically acclaimed artist, Carsten Holler. (BELVEDERE)RED will be available as of September 2011.
Technorati Tags: Belvedere Vodka,Product RED,The Global Fund,HIV,AIDS,charity
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