J.C. Penney & Aldo, A Perfect Pair?
J.C. Penney recently inked a deal to become the exclusive U.S. department store retailer for Canadian-based Aldo's brand, Call it Spring. Starting in Fall 2010, with the J.C. Penney flagship store in New York's Manhattan Mall, shoppers will be able to score Call it Spring shoes in a store-within-a-store setting. The brand, which is target at consumers between 15 and 30 years old, will also be sold in Aldo stores and via the company's website. We at S&B are already familiar with Spring shoes. We just wonder if the Call it Spring line in J.C. Penney will be any different.
*Source: Bloomberg Businessweek