B In It to Win It
I remember the excitement I felt when it was announced that Brian Atwood had a diffusion line in the works. They released sneak peeks at the heels or soles of the shoes to build the anticipation, and Footwear News occasionally made references. Today, the wait is over, and B by Brian Atwood is in stores. Their official launch partner is Saks, but the shoes (with retail prices of $100 for flip flops, etc to $600 for boots) will also be available at other stores.
To celebrate the launch, Brian Atwood (@B_Atwood on twitter) is holding a tweetstakes, in which followers are invited retweet #bobsessed for a chance to win some of his favorite things, including Vosges chocolates, a Jo Malone Candle and a handwritten note. For a limited time, Saks will also offer this futuristic bracelet with any B Brian Atwood purchase.
Here’s a video showcasing more of the shoes: