Wednesday, September 1, 2010

Shoe News: Brian Atwood's New, Lower-Priced Line B by Brian Atwood


Brian's New Bargain 

His name has become eponymous among celebrities like Rachel Zoe, Beyonce, Victoria Beckham and Cameron Diaz (probably via Rachel Zoe). Those who don't have the cushy budget to buy shoes with commas in the prices (or the hook ups to get sample sale invites) tend to ogle the unique color combinations and details of his designs on our favorite starlets, in the pages of fashion magazines and online via our favorite shoe blogs. However, due to a deal with Jones Apparel Group, the masses will soon be able to buy Brian Atwood shoes. The new line, B by Brian Atwood, set to launch in Fall 2011 (according to WWD), will have more of a downtown vibe and will be priced in the $200-500 range. 

After Carrie Bradshaw sported that studded lavender suede pair in Sex and the City (see the Shoes N Booze post on them), it only makes sense that someone got the bright idea to start a more accessible line. The good news is that this won't be a one-off line (like some other designers have done). Instead, it will have different inspirations and appeal to a different aesthetic, but it will "always have the same core values" as the original brand, said Atwood to WWD. In addition to the sky high heeled for which Atwood is known, the new line will also feature mid heels and flats. I can't wait to see what these shoes will look like!

2 comments:

  1. I wish they were debuting at a cheaper price because you can find many original Brian Atwood shoes nowadays for under $400. But nonetheless I am curious to see what he turns out!

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  2. That's a good point. However, if they go lower than the $200- $500 range, they'll be in a totally different category... At that point, they might as well be Bakers or Aldo. ;-)

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