Booze News: Let Smirnoff Seltzer Upgrade Ya

Can We Get a Window Seat?

Courtesy Photo

We clearly have holiday travel on the brain. We recently suggested shoes that make the TSA line more bearable, and now we're giving you the scoop on how middle-seat fliers can potentially get their seats upgraded by Smirnoff Spiked Sparkling Seltzer.

The brand recently announced that from today until December 14th it's "bringing fun to the un-fun" by spending up to $50,000 on upgrades for adult travelers with a middle seat ticket on a U. S. direct, non-stop flight taking place between December 17, 2018 and January 31, 2019. To enter, hopeful travelers just have to share their seat assignments (securely) via SmirnoffSeltzerUpgrade.com. A panel of judges will then decide which entrants are most deserving of seat upgrades of $3,125 or less. 

“The holidays are the best. Traveling for the holidays though…the worst,” said Krista Kiisk, Brand Director, Smirnoff Seltzer. “We believe that there is an opportunity for fun in any moment, whether it’s finding delicious flavor in a drink that contains zero sugar or embracing the chaos of holiday travel. Smirnoff Seltzer’s holiday campaign and commitment to spend up to $50,000 to rescue as many people as possible from the misery of the middle seat is helping people find that fun.”

So, do your travel plans deserve a #funofakind upgrade? Click below.

*Remeber to enjoy responsibly. 

Booze News: Smirnoff's Newest Sparkling Seltzer

Because Bubbles and Berries Belong Together

Picture it: you're at home getting ready for a GDO (girls' day out), and you want something light and bubbly for pre-gaming while primping. What do you reach for? A homemade vodka and soda? Your fave sparkling rosé? How about something that feels and tastes like a little of both? Smirnoff's new Raspberry Rosé Spiked Sparkling Seltzer was created to do just that.


Light, crisp and effervescent, Smirnoff Raspberry Rosé Spiked Sparkling Seltzer has 90 calories, no sugar and a 4.7 ABV. It also contains no artificial flavors. (Oh, hello, summer bawdy!) Fresh berries would make a tasty addition to your glass, or you could use it to add some bubble to your favorite fruity cocktail. How would you drink it? We're over here thinking up tons of ideas.

Oh, we don't need to tell YOU this, but we do need to say it... Please only indulge legally and responsibly.

Perfect Pairing: Drink Smirnoff Love Wins Cocktails. Wear These Shoes.

Live and Let Love

We're pretty sure you already know, but just in case... June is LGBTQ+ Pride Month, which honors the Stonewall riots in NYC and acknowledges the accomplishments and equal rights struggles experienced by members of the LGBTQ+ community. It is also a time when many memorialize those who have lost their lives to hate crimes or to HIV/ AIDS. The New York Pride Parade is this weekend, and we know many of you will be joining the festivities. We've got your shoes and sips covered.

On Your Feet

If you'll be clubbing this weekend, you'll need the perfect party heels. Enter Cape Robbin's Maria sandals. They're affordable (less than $50 on Amazon), and fun AF, thanks to sparkling straps (HELLO disco ball!). The lucite block heel is on trend for Summer '17, and the ankle strap provides the steadiness you need for whatever the dance floor demands. Get them (in this or other color combinations) HERE.

In Your Glass

Smirnoff recently released its limited edition "Love Wins" bottle. The vodka inside is the Original 21 Recipe, the same award-winning stuff you always order at the bar. In this case, it's what's on the outside that counts— an iridescent metallic finish and and prints of inspiring LGBTQ+ couples. Also Smirnoff partnered with the Human Rights Campaign, pledging to donate $1 to the organization for every limited edition bottle it produces. That's add up to more than $260,000 going to the biggest organization working toward equality for LGBTQ+ folks in the United States. If you're part of an LGBTQ couple and want a chance to be featured on next year's Love Wins bottle, submit your favorite pic of you and your boo HERE by 9/30/17. Oh, and we're not actually suggesting you walk the streets with an entire bottle of vodka in your hand... however, look out for it at your favorite bars.

Bonus Pair

If you're going to the actual NY Pride Parade, you'll probably prefer sneakers over heels. Converse has a number of options in its 2017 "Yes to All" Pride Collection (our favorite is pictured above). All net proceeds from the collection will go to the It Gets Better Project and the Happy Hippie Foundation, which are both organizations committed to empowering LGBTQ+ youth around the world.

Wherever you celebrate, with whomever you celebrate, be sure to indulge and enjoy responsibly and legally.

*Disclosure- Smirnoff is a spirits partner and occasionally sends us complimentary bottles. Shoes N Booze is an Amazon affiliate.