Monday, November 14, 2011

Booze News: Bellus Wines Lauches (With Cheat Sheet Labels)

 

New to Wine? Don’t Whine…

Bellus Wine ShoesNBoozeI’m pretty well versed about cocktails and spirits. However, wine often makes me want to don a dunce cap. Granted, I’m learning (and giving you tidbits of info when they come my way), but it’s a wide wine world out there (and it can be a bit intimidating).

Jordan Salcito, wine director of New York’s Crown restaurant, realized that lots of us get a bit lost among the vines in the wine store and decided to place a few bread crumbs along the trail with Bellus Wines. Launching today with the goal of empowering wine newbies to learn more about their palate preferences, Bellus retails for around $19.99 (a percentage of the proceeds from each bottle sold will go to the Tory Burch Foundation). The inaugural release, a 2007 Girasole, is a Super-Tuscan red made from Sangiovese, Cabernet, Sauvignon and Merlot grapes (if only you could see the question mark on my face). Apparently, it boasts notes of dark cherry and roasted herbs (sounds um… interesting) and plays well with tomato-based foods and red meats. (I’d so love a bottle for a Booze Review.)

The cool part about this wine, though, is the label, which Salcito joined forces with a Tory Burch designer to conceptualize. The trademarked PALA-TABLE actually has icons on it to indicate its acidity, body, tannins, minerality, oak and complexity. I guess that gives you everything you need to decide whether you’ll like it (except a sip). The wine is available exclusively through Gilt Taste for the next three days and will then be sold by the Crush Wine Company and on Belluswines.com.

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